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(Source: ceralytics) Brands should implement every type of media from the PESO model — Paid, Earned, Shared, and Owned media — to reach new audiences or potential buyers. Becoming a content hub through your own website, blog, or email is a great way to implement owned media that can be traced back to your brand. Koss Koss is named after John Koss, the inventor of the first stereo headphones meant for entertainment. His company developed and sold these headphones with engineer

Source: Teaching Social Media Virtually everyone on social media is flaunting the fact that they belong to group 7, but what is so special about it? Nothing really. It started as an experiment for singer Sophia James to promote her new music on social media. James posted different TikTok videos on the same night numbering them one through seven and using her new song “So Unfair” as the audio. Her last video where she speaks directly to the viewer saying, “If you are watching